A rolling piece of art marking the end of the legendary W16.”
— LUSSO
Bugatti Brouillard: The One-Off Hypercar.
On August 7, 2025, Bugatti unveiled its latest masterpiece at Monterey Car Week: the Bugatti Brouillard. Conceived as part of the new Solitaire program, this extraordinary hypercar is not just another limited series — it is a one-off creation, a true work of art on wheels.
Named after Ettore Bugatti’s favorite white horse, the Brouillard carries a symbolic and emotional weight that transcends its mechanical excellence. Its design is infused with equestrian references, from embroidered horse motifs in the interior to a glass sculpture of the horse itself integrated into the gear shifter.
Underneath its sculptural bodywork, the Brouillard houses the final and most powerful evolution of the 8.0-liter quad-turbo W16 engine, producing 1,600 hp and 1,600 Nm of torque. Combined with bespoke aerodynamics and advanced lightweight engineering, this grants the car performance figures capable of rivaling the fastest Bugattis ever produced.
With just one example built, the Brouillard pushes exclusivity to the extreme. While experts generally place its value between €10 million and €30 million, at LUSSO we estimate the Brouillard more accurately between $25 million and $30 million USD — a price confirmed by an official European Bugatti dealership.
Bugatti Brouillard: A Name Rooted in History.
The name Brouillard is a tribute to Ettore Bugatti’s favorite white horse. Over a century ago, Ettore was often seen riding this horse through the fields around Molsheim, where the brand was born. The connection to the equestrian world deeply influenced the design language of the Bugatti Brouillard.
Bugatti Brouillard and the Solitaire Program: A New Era.
The Bugatti Brouillard is the very first creation of Bugatti’s newly launched Solitaire program, an initiative that takes exclusivity beyond limited production and into the realm of true uniqueness. Unlike the Chiron (500 units) or the Mistral (99 units), the Solitaire program is dedicated to producing no more than two fully bespoke one-off hypercars per year, each tailored in every detail to the vision of a single client.
With the Brouillard, Bugatti inaugurates this program by setting a new benchmark: a hypercar that is not designed to break performance records, but to embody heritage, individuality, and artistic craftsmanship. Every Solitaire model will be developed over an extended period — the Brouillard, for example, required 18 months of design and personalization before reaching completion, underlining the meticulous process behind each build.
The Brouillard’s role as the first Solitaire creation is also symbolic. It revives the legendary W16 engine, officially retired in 2024, and places it in a one-off masterpiece that pays homage not only to Ettore Bugatti’s favorite horse but also to the family’s artistic legacy. This positions the Solitaire program as Bugatti’s most ambitious venture in bespoke luxury: a philosophy where every car is conceived as a singular work of art, impossible to replicate.
Bugatti Brouillard Engine: The Final Evolution of the W16
At its core, the Bugatti Brouillard is powered by the legendary 8.0-liter quad-turbo W16 engine, mounted in a longitudinal mid-rear position. This masterpiece of engineering delivers 1,600 horsepower (1,103 kW) at 7,050 rpm and an astonishing 1,600 Nm of torque, making it one of the most powerful combustion engines ever fitted to a road car.
This engine represents the final evolution of Bugatti’s iconic W16, the same lineage that powered the Veyron and Chiron. Officially retired in 2024 with the 500th Chiron Super Sport, the W16 finds its ultimate expression here in the Brouillard, making this hypercar not only unique but also historically significant.
Performance figures are equally breathtaking. With a curb weight of 1,960 kg, the Brouillard accelerates from 0 to 100 km/h in just 2.4 seconds and is expected to reach a top speed between 420 km/h and 453.91 km/h — potentially surpassing the record set by the Mistral. A fixed ducktail wing and optimized aerodynamics further enhance stability at extreme speeds.
Power is transmitted to all four wheels through a 7-speed dual-clutch automatic transmission and a permanent all-wheel drive system with a limited-slip differential. The chassis, shared with the Chiron and Mistral, is built from carbon fiber and aluminum, ensuring rigidity without excessive weight.
The stopping power matches the performance: the Brouillard is equipped with carbon-ceramic silicon brakes, featuring 420 mm discs with 8-piston calipers at the front and 400 mm discs with 6-piston calipers at the rear, paired with electronic power steering and double-wishbone suspension.
In every sense, the Bugatti Brouillard is the chapter in two decades of W16 excellence, combining raw performance with refined engineering artistry.
Bugatti Brouillard Exterior Design: Equestrian Inspiration.
The Bugatti Brouillard showcases an exterior design where equestrian inspiration meets cutting-edge aerodynamics. Its sculpted surfaces are intentionally free of harsh edges, favoring reflective lines that resemble the toned muscles of a racehorse, reinforcing the car’s link to Ettore Bugatti’s beloved horse.
At the front, the V-shaped hood recalls design cues from the Divo and La Voiture Noire. The iconic horseshoe grille, a Bugatti signature, takes on special meaning here: it serves as both a stylistic tribute to the equestrian world and a functional element that discreetly conceals the radiator.
Framing the grille are four slim LED light bars, a symbolic reference to the car’s four turbochargers and all-wheel drive. Beyond symbolism, these lights are aerodynamically functional, channeling thin streams of air to reduce drag and improve stability at high speeds.
The profile is sleek and muscular, with air intakes carefully integrated into the bodywork. Subtle side vents provide cooling for the oil system, while the roof intakes marked “W16” ensure optimal air supply to the engine.
At the rear, the Brouillard adopts the dramatic X-shaped taillight signature first seen on the Mistral and Bolide. Unlike the Mistral’s movable spoiler, the Brouillard features a fixed ducktail wing, paired with an oversized diffuser and twin vertical double exhausts — all of which maximize downforce while maintaining the car’s elegant silhouette.
The result is a design that blends organic sculpture and functional aerodynamics, reflecting both the brand’s racing heritage and its pursuit of artistic beauty.
Bugatti Brouillard Interior: A Cathedral of Craftsmanship.
Inside, the Bugatti Brouillard elevates personalization to its highest form, blending automotive innovation with artistic heritage. While the overall cockpit layout is inspired by the Mistral and Chiron, nearly every detail has been reimagined according to the wishes of its owner.
The interior is dressed in green leather upholstery, finely embroidered with equestrian motifs on both the door panels and the seatbacks. These touches echo Ettore Bugatti’s favorite horse, Brouillard, after which the car is named.
The gear shifter, machined from a single block of aluminum, is crowned with a hand-crafted glass insert, inside which rests a miniature sculpture of the horse — a unique artistic statement that links the car directly to Ettore’s personal story.
Bugatti has also incorporated custom tartan textiles woven in Paris, subtly integrated into the cabin, alongside green-tinted carbon fiber elements that mirror the exterior. The glass roof, designed to create a cathedral-like atmosphere, further enhances the sense of space and light.
The influence of the Bugatti family is everywhere: the ornate aesthetic recalls Carlo Bugatti’s furniture design, while the sculptural details evoke Rembrandt Bugatti’s animal bronzes. In this way, the cabin is not just an interior, but a rolling tribute to the Bugatti dynasty, seamlessly uniting art and engineering.
Bugatti Brouillard Price: Between €10 Million and €30 Million.
Although Bugatti has not officially disclosed the cost of the Bugatti Brouillard, industry experts generally estimate its value between €10 million and €30 million, making it potentially the most expensive Bugatti ever built.
However, after conducting our own research — by directly contacting several Bugatti dealers and owners — we reached a different conclusion. The Brouillard should realistically be valued in the range of $20 million to $30 million USD.
This is higher than the $20 million figure circulated by certain media outlets and Instagram influencers, which underestimate the car’s true exclusivity and bespoke nature.
At LUSSO, we place the value of the Bugatti Brouillard between $25 million and $30 million USD, confirming the statement of an official European Bugatti dealership, which validated this pricing bracket during our discussions.
Bugatti Brouillard Collector: A Client’s Vision.
The Bugatti Brouillard was commissioned by a distinguished European collector, renowned for his lifelong passion for the marque. His private garage already houses both vintage Bugattis and the most recent modern hypercars, showcasing the full evolution of Ettore Bugatti’s vision. But his passion extends beyond automobiles — he also owns rare Carlo Bugatti furniture pieces and bronze sculptures by Rembrandt Bugatti, making his collection a true homage to the Bugatti family’s artistic legacy.
For this collector, the Brouillard is not just a car. It represents the fusion of automotive engineering and fine art, a continuation of the creative spirit that has defined the Bugatti dynasty for over a century. With its bespoke equestrian motifs and heritage-driven design, the Brouillard becomes the crown jewel of his collection — a masterpiece that bridges past and present.
This unique ownership context also explains why the Brouillard will never appear on the open market. It was conceived as a personal tribute, shaped over 18 months of bespoke development, and destined to remain within his private collection. In this sense, the Brouillard is more than a hypercar: it is the ultimate expression of a collector’s devotion to the Bugatti name.
Bugatti Brouillard at Monterey Car Week 2025
The Brouillard will debut at Monterey Car Week 2025, from August 8–17 in California. After this, it will likely vanish into private ownership, becoming one of the rarest and most elusive Bugatti hypercars ever created.
Bugatti Brouillard: A Symbol Beyond Performance
Unlike previous models, the Bugatti Brouillard is not chasing speed records. Instead, it symbolizes heritage, craftsmanship, and individuality, marking the dawn of Bugatti’s Solitaire program.
Bugatti Brouillard as the Pinnacle of Bespoke Luxury
The Bugatti Brouillard represents the pinnacle of bespoke automotive luxury. With its W16 engine, equestrian-inspired design, and unmatched exclusivity, it is not only a hypercar but also a timeless piece of art.
Bugatti Brouillard – Technical Spec
- Brand: Bugatti
- Year of Production: 2025
- Units Produced: 1 (one-off)
- Class: Supercar / Hypercar
- Assembly Plant: Molsheim, France
Engine and Transmission- Fuel Type: Gasoline
- Engine: W16
- Engine Position: Mid-rear, longitudinal
- Displacement: 8,000 cm³
- Maximum Power: 1,600 hp DIN (1,103 kW)
- Maximum Torque: 1,600 Nm
- Drivetrain: Permanent all-wheel drive with limited-slip differential
- Gearbox: 7-speed automatic dual-clutch transmission
Weight and Performance- Curb Weight: 1,960 kg
- Top Speed: 420 – 453.91 km/h (estimated range)
- Acceleration (0–100 km/h): 2.4 seconds
Chassis and Body- Body Style: 2-door coupé
- Chassis Base: Bugatti Chiron
- Suspension: Double wishbones
- Steering: Electronically assisted
- Brakes:
- Front: 420 mm, 8-piston calipers
- Rear: 400 mm, 6-piston calipers
- Material: Carbon-ceramic silicon
Dimensions- Length: 4,641 mm
- Width: 2,018 mm
- Height: 1,212 mm
- Wheelbase: 2,711 mm
- Track (Front/Rear): 1,749 mm / 1,666 mm
Estimated Price about this Bugatti Brouillard.
The price of this Bugatti Brouillard is estimated between $20M and $30M USD.
- 🇺🇸 USD — $20M to $30M
- 🇪🇺 EUR — €18.2M to €27.3M
- 🇬🇧 GBP — £15.7M to £23.6M
- 🇨🇭 CHF — CHF 18.1M to CHF 27.1M
- 🇯🇵 JPY — ¥3,000M to ¥4,500M
- 🇨🇳 CNY — ¥146M to ¥219M
- 🇨🇦 CAD — C$27M to C$40.6M
- 🇦🇺 AUD — A$30M to A$45M
- 🇸🇬 SGD — S$27.1M to S$40.7M
- 🇭🇰 HKD — HK$156M to HK$234M
- 🇹🇼 TWD — NT$630M to NT$945M
- 🇸🇪 SEK — kr 220M to kr 330M
- 🇰🇷 KRW — ₩27,000M to ₩40,500M
- 🇦🇪 AED — AED 73.5M to AED 110M
- 🇸🇦 SAR — SAR 75M to SAR 112.5M
- 🇶🇦 QAR — QAR 73M to QAR 109M
- 🇮🇳 INR — ₹1,660M to ₹2,490M
- 🇧🇷 BRL — R$110M to R$165M
- 🇲🇽 MXN — MX$336M to MX$504M
- 🇿🇦 ZAR — R360M to R540M
The Bugatti Brouillard will never hit the market. Its owner is a true Bugatti devotee, and as a unique one-off hypercar, there’s no reason it would ever be sold.
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