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Apollo built ten Intensa Emoziones. Every one was sold before the first car was delivered, which means the model has never had a first owner looking for a buyer at the same time as anybody else. That is the fact that governs everything else about it: the price, the waiting, and why a search for one usually returns a dealer page for a car that has already gone.
The Samurai Blue car, inside and out
Ten cars, plus two that were never sold
The production run was ten cars, with two further prototypes that stayed with the factory. Apollo announced the car in October 2017 and began building the customer cars in April 2019. The whole run was spoken for at announcement, at €2,300,000 in Europe and $2,670,000 in the United States, before options.
Four of the ten were imported into the United States. That matters more than it sounds: a car built to European specification does not become a federally compliant US car by crossing an ocean, and the four that came over are the four that can change hands there without an import argument attached.
Apollo Automobil is what became of Gumpert, the Altenburg firm behind the Apollo of 2005. LUSSO has a list price on record for that earlier car, the Apollo Sport at 351,645 EUR in Germany in 2007. The Intensa Emozione costs six and a half times that, and shares nothing with it beyond a name and a country.
A Ferrari V12 that HWA rebuilt to rev to 9,000 rpm
The engine is a 6.3-litre naturally aspirated V12 derived from the Ferrari F140, reworked by Autotecnica Motori and HWA AG. It produces 780 PS (769 hp, 574 kW) at 8,500 rpm and 760 Nm at 6,000 rpm, and it runs to a 9,000 rpm redline. There is no turbocharger, no supercharger and no hybrid system anywhere in the car.
Drive goes to the rear wheels alone through a six-speed Hewland sequential manual with electro-pneumatic paddle shift. A Hewland box is a racing component: it is built to be rebuilt on a bench between sessions, not to run for a hundred thousand kilometres untouched. Anyone costing an IE should read that as a maintenance line, not a specification line.
Kerb weight is 1,250 kg. Apollo quotes 0 to 100 km/h in 2.7 seconds and a top speed of 335 km/h (208 mph). The acceleration figure is unremarkable in 2026, because electric cars beat it at a fifteenth of the price. The 9,000 rpm is the point. Very little else on sale at any money still does that without forced induction.
1,350 kg of downforce and a 105 kg tub
The chassis is a carbon-fibre monocoque weighing 105 kg on its own, with the body in carbon and the rest of the structure in steel, aluminium and titanium. The bodywork is not styled around the mechanicals; it is shaped around airflow, which is why the car looks the way it does rather than like anything else on a road.
Maximum downforce is 1,350 kg at 299 km/h (186 mph). The car weighs 1,250 kg. Above roughly 290 km/h it generates more load than it has mass, which is the threshold hypercar marketing likes to quote and which almost nothing road-legal actually reaches.
It is road-legal, unlike the track-only cars it is usually shelved beside. That is a real distinction when it comes to resale: a car with a registration can be driven to the event, and a bill-of-sale-only track car cannot.
What it cost new, and what that means today
The list price was €2,300,000 in Europe and $2,670,000 in the United States, both before options and both quoted at the 2017 announcement. Cars in this bracket are ordered, not configured off a shelf, so the delivered price of an individual car was routinely higher.
There is now exactly one public result to anchor against, and it arrived in August 2025. The Ocean Dragon, chassis 004, sold at Bonhams for $3,442,500, the first Intensa Emozione ever offered publicly at auction. It carried 340 miles and its interior had been removed, so it is a precedent rather than a valuation. LUSSO publishes the list price because it is a fact on the record, and treats that single result as exactly what it is.
What can be said is directional. Naturally aspirated V12s of any kind are now finite, the production run cannot grow, and the cars have not been raced into the ground. None of that is a forecast, and a run of ten is small enough that a single motivated seller sets the price for a year.
Where an Intensa Emozione surfaces, and what to check
They come up through specialist dealers and private introductions rather than through open listings, and usually with the price withheld. A public advertisement for an IE is often a car that has already been sold and a page nobody has taken down, which is why a search for one returns so many dead ends.
Three things are worth establishing before anything else. Which of the ten it is, because the four US cars and the six European cars are not interchangeable propositions. What the Hewland box has done since its last rebuild, in hours rather than kilometres. And whether the seat and harness were moulded and fitted for the previous owner, because on a car this specific they usually were.
LUSSO does not have an Intensa Emozione in stock, and says so rather than keeping a lapsed page alive to catch the search. The dealers who handle cars at this level are in the catalogue below, and an enquiry against a comparable car is the realistic route to being told when one moves.